the AI debate

The best way I can explain it is this:

AI is like a microwave meal at home.

Working with a designer, is like dinner at your fave restaurant.

Both will fill your appetite, but you can’t beat a dish made by a skilled chef; the quality ingredients, the depth of flavour, the presentation, the atmosphere and that unmistakable human touch. A microwave meal is fast and convenient, something to ‘tick the box’ and granted, some taste great! But let’s be honest, on the occasions that matter to you, wouldn’t you opt to eat out?

And that’s kind of how it works with design too.

When it comes to your business, your logo and branding aren’t just a quick add-on. It’s the face of your business, the first impression before they know anything about your services or product. Your logo isn’t just a fun image to fill that empty circle on your social profile, it’s what sets you apart from competitors and allows your customers to recognise and relate to you.

Ever been in the supermarket, eyeing up two bottles of wine, and reached for the one with the better label? Exactly. Design matters because people will make an emotional judgement based on a visual.

And yes, I know the cost can seem like a lot…It’s a valid concern because we’re all watching our funds closely. But here’s the thing: just like the chef at your favourite restaurant, who’s spent years perfecting their art, so has a designer. You’re not just paying for a cool logo, you’re paying for a creative partner with years of experience, creativity, and know-how that will be used to represent your amazing business. That unique experience and skill is WHY you should consider using a designer.

And not forgetting the enjoyment and ease of the process itself. When you’re tired, hungry and low on meal inspiration, pressing a few buttons and hearing that familiar ping can be just what's needed to fill the hole. But working with a designer is the full restaurant experience. It’s personal, collaborative and made just for you, by me! A real person with feelings, thoughts, empathy and true excitement for your brand.

But of course, let’s give credit where it’s due, AI is super clever and an incredibly helpful, and necessary tool (much like a microwave.) But, just consider how and when to use it.

So, when thinking about your business, your passion project, your side-hustle, your livelihood….are you going to celebrate this special occasion with a microwave meal, or that delicious dinner reservation?

I’m ready, so let’s get creative!